Client
Creep UK
(Personal Project)
What I delivered
Brand Identity
Visual Identity
I'm a Creep not a sheep!
Creep is an alternative art/apparel brand. Creep is about being comfortable with your true self. So many social constructs have manifested in today's society and the brands mission is to help ease the anxiety of 'fitting in' and avoid masking to fit a criteria. Creep encourages you to own your 'weirdness'.
Creep's strap line is 'I'm a creep, not a sheep'. This tag is about following your own intentions and consciousness to avoid zombification of the expected. The style of the identity is essentially quite punk/rebellious and there is a strong theme of anti consumer culture.
