Client
Louise Foster
What I delivered
Visual identity re-brand
Brand identity
The Website Witch identity
Louise Foster is a web designer based in the UK and whom approached me to help re-brand her existing brand identity. After discussing the prospects of Louise's business I soon realised she wanted to evoke a fun/striking & approachable personality in the brand. The older branding had a somewhat corporate feel and this is something we wanted to change. The new branding adheres more to Louise's actual personality which is intentional for a more authentic feel for her new client base.
More into the branding choices... There are certain personality traits we chose to focus on and convert into the main themes of the brand such as 'nerdy', 'alternative', 'witchy', 'gothic'. I found an interesting angle in-which to depict the brand/Louise, I imagined a traditional witch brewing up potions in her cauldron but instead of a cauldron I started thinking of a computer & keyboard, a sort of 'tech witch' working her magic to brew up new amazing websites. We ended up designing a logo, mascot, icon mark and a bunch of brand assets to represent the new brand positioning. Below you will find finished visuals for Louise's new brand 'Little Nerd Web Design'.
