Client
Luxan
What I delivered
Visual Identity
Brand Identity
Luxan - homemade jewellery made in France.
I worked closely with my client 'Laurent' to uncover his backstory and passion for crafting jewellery. The main focus for the business is to provide 'quality over quantity' my aim was to reflect this in the branding work. For a hand made feel I decided it was an essential for this to be visually represented in the brand. Misshapen text with a rough metal-like texture worked really well here. Another main focal point for the brand was it's history, Laurent has travelled to the United States to see how the Native Americans (Nagano) worked on ethnic jewellery this included a trip to the turquoise mines.
Their is a strong influence in Native American jewellery & this has been carried over to Laurent's work and so we aimed to include this in the branding with zigzag/triangular shapes & patterns. What does the logo represent? Laurent's business/workshop is located near the coast and it is intentional to give the brand this feeling, a feeling of connection to the grounds in which the brand was born to a connection also to his inspiration in Nagano. In conclusion the identity is a mixture of coastal location/culture, Nagano inspiration, and a handmade touch in the form of an upmarket/mid range jewellery brand.
