Client
Mr Sprinkles Munchies
What I delivered
Visual Identity
Word Mark
Mascot
4 Pouch Designs
Brand Strategy
Photography
Icon Pack
Font
Doggone Delicious Dog Treats!
Mr Sprinkles Munchies is a dog treats business based in South Wales. They proud themselves on being a healthy meat-free (plant-based) alternative for a dog snack. The aim was to create a visual identity that feels fun, quirky, colourful and organic. As well as a wordmark, a mascot was a big must for the brand, a playful character to portray the personality of the tone of voice. The mascot would be re-designed for each flavour of treat with a new colour palette and theme to give each pack a unique but exciting flare. Mr Sprinkles became a character that morphs into his environment like a super power, which makes him a huge versatile asset for the brand.
The majority of visual graphics were first hand-drawn, including the Wordmark and Font below.
