Client
Radicle Effect
What I delivered
Brand identity
Taste the root power!
Radicle Effect is a brewery that specialise in craft ale & beer, creating radical recipes from the radicle roots! The concept of the brand is about harnessing the power of the roots that are formed from the radicle process of a plants growth 'the radicle is the first part of a seedling to emerge from the seed during the process of germination. The radicle is the embryonic root of the plant, and grows downward in the soil'. Radicle Effect want to honour the plant process & share the magical taste with the world. We decided to visually conceptualise the brand through gritty illustrative graphics to create an identity that feels raw, rooty & fun. I chose a strong neon orange to represent the powerful energy of the 'Radicle Effect'.
