Client
Saltid
What I delivered
Logo Design
Brand Guide
Saltid water from the prehistoric ocean.
The brand makes a conscious goal to celebrate nature and where we came from as humans, expressing how we are designed to drink clean pure water with minerals.
The brand is modern & sophisticated with a goal to enlighten it’s target audience with the rich primal history of drinking water.
One of the design goals of the brand is to have a prehistorical tone, why? Because the brand is about water from minerals and specifically where that mineral water came from.. To accentuate this concept I hand drew the word mark 'Saltid' & the fossil illustration to make the identity feel raw/rocky. The finished identity has plenty of room to get flexible with fossil illustrations/rocky shapes & more.
